A suite of five GPT agents that took the tedious parts out of video production for a small marketing team, from the first brief to the published video.
Slate
KickoffJumpstarts projects from creative briefs.
Frame
ScriptTurns creative briefs into first-run scripts.
Reel
VisualsBreaks scripts down into visual sequences.
Line
QuotesExtracts usable quotes from transcripts.
Hook
PublishOptimizes video titles and descriptions for YouTube SEO.
The problem
Clari's video production team was small, and much of its time went to the repetitive work before and after the shoot. I spotted the bottleneck myself and proposed a fix.
What I built
Five custom GPTs, one for each stage of the production lifecycle. I grounded them in Clari's brand guidelines and reference videos from YouTube, and documented them as repeatable frameworks that other functions could adapt.
The result
The team spent more of its time on execution and production. In my own use, a full customer testimonial video took two days instead of the usual week.
FYI: Built as an internal tool so there are no screenshots :(
